For a newbie in the game of SEO, it’s okay to have a feeling of uncertainty. You might have to spend weeks and months working hard, just to end up in disappointment. Eventually, you realise that you can’t evaluate the effectiveness of your work unless you have some way of tracking the results. Yes, to ensure you’re in the right direction, you must have some way of evaluation. If you’re looking for same, you have landed in the right place. You should also keep in mind that website seo services, website seo reviews and website seo audits are very expensive. So, its a best idea to evaluate your site by yourself before approaching them. Read through the article to find out more about important metrics for assessing and who knows you get a free and professional website performance evaluation.
If you need to evaluate how well your SEO campaign is going, track these metrics as a reference and key performance indicators.
#1 Keyword Rankings
As you can’t get your exact search engine authority as a whole, but as least you can use some metrics as good estimates.You can use keyword rankings as a standard to measure the specific terms on which you are woking. They help you in determining whether the keywords you chose are appropriate or not. Right keywords play a crucial role in outranking your competitors. Tracking the keyword ranking can help you check following:
Target right keywords ??
Link juice is being transferred well ??
Check – ranking is improving ??
#2 Returning Users
This metric represents the credibility and usability of your online business site. The number of returning visitors your website is getting represents how engaging your content is and how desperately people want you to write. So, get rid of mediocre content because it won’t add any of them to your email list. So, whenever you write something, try to ensure that you get people want to subscribe you to hear more from you. Once you’ve learned the art of retaining users, you’re definitely in for the rest of the game.
#3 Organic Traffic
Organic traffic is one of the important reasons why we do SEO, right? So, do search engines love you? If you’re not sure, then you must track it down to evaluate the performance of your SEO campaign. Google Analytics is a great tool that can help you with tracking your visitor and overall traffic. With the help of analytics, you can analyse the traffic coming from search engines as well as other sources. You can also break down the traffic coming from a particular category.
#4 Average time user spend on your page
Well, this is a metric that counts a lot. First of all, your website must not have high bounce rate. Secondly, the average amount of time a user spends on your page clearly signifies whether you’re writing according to user’s intent or not. And if you’re not writing engaging content, your SEO campaign is useless. After all, it’s all about users. So, if you think users are not spending enough time on your website, you should work on your content harder.
Apparently, SEO is becoming more dependent on On-Page SEO factors and the way your website interacts with users. But still, backlinks are one factor but the most important one that determines the authority and reliability of your site. You can track the authority of your website by checking the value of TF and CF of the backlinks and linking root domains. You can estimate the results of your backlinking campaigns by monitoring the new backlinks you have acquired, both regarding quality and quantity.
With these metrics, you can measure the performance of your website and take further actions in your SEO campaign accordingly.